Red Tractor accused of 'greenwashing' as standards agency upholds environmental complaint

Campaign group claims assurance body misled the public with its 'farmed with care' message

clock • 2 min read
The Advertising Standards Authority has upheld a complaint about Red Tractor's environmental claims
Image:

The Advertising Standards Authority has upheld a complaint about Red Tractor's environmental claims

A complaint that a Red Tractor advertisement campaign misled the public about its environmental standards and exaggerated the benefits of the assurance body's endorsement, has been upheld by the Advertising...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358
Register for free Join Now

 

More on Farm Business

New raw cane sugar ATQ brings further unwelcome uncertainty to homegrown sugar beet growers says NFU Sugar
Farm Business

New raw cane sugar ATQ brings further unwelcome uncertainty to homegrown sugar beet growers says NFU Sugar

From January 1, 2026, 325,000t of raw cane sugar a year will be able to enter the UK tariff-free

Mia Willemsen
clock 28 November 2025 • 3 min read
Co-op says it will continue to back British farmers following Autumn Budget
Farm Business

Co-op says it will continue to back British farmers following Autumn Budget

The supermarket will continue to spend over £700 million per year with British farmers and agriculture suppliers and is urging the Government to ensure that UK farmers are properly supported

Mia Willemsen
clock 28 November 2025 • 2 min read
Watch our latest webinar: The EU reset and SPS agreement - What does it mean for the farming sector?
Farm Business

Watch our latest webinar: The EU reset and SPS agreement - What does it mean for the farming sector?

The next instalment of Farmers Guardian's webinar series took place on Tuesday November 25, at 7pm

Alex Black
Alex Black
clock 28 November 2025 • 2 min read