Red Tractor accused of 'greenwashing' as standards agency upholds environmental complaint

Campaign group claims assurance body misled the public with its 'farmed with care' message

clock • 2 min read
The Advertising Standards Authority has upheld a complaint about Red Tractor's environmental claims
Image:

The Advertising Standards Authority has upheld a complaint about Red Tractor's environmental claims

A complaint that a Red Tractor advertisement campaign misled the public about its environmental standards and exaggerated the benefits of the assurance body's endorsement, has been upheld by the Advertising...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358
Register for free Join Now

 

More on Farm Business

NFUS calls for retailers to adopt Scottish-first approach
Farm Business

NFUS calls for retailers to adopt Scottish-first approach

New findings reveal that only 26% of supermarket own-label products in Scotland are Scottish

Mia Willemsen
clock 28 February 2026 • 3 min read
Latest milk prices for dairy farmers: First Milk increases April price but markets remain 'uncertain'
Farm Business

Latest milk prices for dairy farmers: First Milk increases April price but markets remain 'uncertain'

Major processors keep prices steady after months of drops

Farmers Guardian
clock 27 February 2026 • 42 min read
Road to Regen: Top tips to avoid overgrazing in the spring
Farm Business

Road to Regen: Top tips to avoid overgrazing in the spring

Silas Hedley-Lawrence is a farmer, coach and consultant with a decade of hands-on experience in regenerative agriculture. With a background rooted in both commercial and direct selling models, he champions lean, profitable farming systems that increase biodiversity and soil health. Silas is an Integrity Soils trained agroecological coach from the Yellowstone 2024 cohort

Silas hedley-Lawrence
clock 27 February 2026 • 6 min read