AHDB looks to safeguard French market for British lamb

The levy body is expanding a campaign aimed at reinforcing UK sheep meat’s position in its biggest export market

Alex Black
clock • 2 min read
AHDB looks to safeguard French market for British lamb

AHDB's partnership with Interbev – the National Interprofessional Association of Livestock and Meat in France – to deliver the ‘Changeons l'Agneau' (‘Let's Change Lamb') campaign has delivered impressive...

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