Distressing anti-dairy cinema advert banned

After receiving over 25 complaints, a cinema advertisement by the vegan charity Viva!, was banned with the Advertising Standards Authority (ASA) ruling that its content was ‘insensitive’ and ‘likely to cause distress’

Mia Willemsen
News and business reporter
clock • 1 min read
Distressing anti-dairy cinema advert banned

The Ulster Farmers' Union (UFU) and Dairy Council for Northern Ireland (DCNI) have welcomed the ruling against the advert which unfairly and inaccurately targeted the dairy industry. The ASA concluded...

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