Crop It Like It's Hot RE-LAUNCH: Live from Cereals

In our exciting re-launch episode, we chat with Hutchinson's head of environmental services, Georgina Whalley, who gives us an update on the recently scrapped Sustainable Farming Incentive funding and an insight into the latest spending budget. We then head to NIAB's soil hole, where chief executive, Prof Mario Caccamo, discusses the importance of independent variety selection. 

Read more: Cereals 25: Impact of Yr15 gene failure in wheat still unknown

With changing legislation and environmental pressures, plant breeding programs are crucial for future developments. Dr Alex Doering, managing director of DSV UK, talks us through the OSR breeding programs and what exciting new traits are on offer.

Read more: Cereals 25: How DSV are accelerating bread-making wheat breeding

Finally, we catch up with RAGT's Andrew Creasy and Senova's Hugh Harley, who walk us through a new farm-saved seed royalty collection service and a new Group 4 wheat variety.

Read more: Cereals 25: Do AHDB Recommended Lists need updating as some focus shifts from yield?

Speakers

• Georgina Whalley - Hutchinsons head of environmental services
• Prof Mario Caccamo - chief executive at Niab
• Dr Alex Doering - managing director at DSV UK
• Hugh Harley - Sales manager at Senova
• Andrew Creasy - arable technical manager at RAGT Seeds