Crop It Like It's Hot RE-LAUNCH: Live from Cereals

Join Ash Ellwood as we chat to four speakers about funding, plant breeding and new varieties, live from The Cereals Event

clock • 1 min read
Crop It Like It's Hot RE-LAUNCH: Live from Cereals

In our exciting re-launch episode, we chat with Hutchinson's head of environmental services, Georgina Whalley, who gives us an update on the recently scrapped Sustainable Farming Incentive funding and an insight into the latest spending budget. We then head to NIAB's soil hole, where chief executive, Prof Mario Caccamo, discusses the importance of independent variety selection. 

Read more: Cereals 25: Impact of Yr15 gene failure in wheat still unknown

With changing legislation and environmental pressures, plant breeding programs are crucial for future developments. Dr Alex Doering, managing director of DSV UK, talks us through the OSR breeding programs and what exciting new traits are on offer.

Read more: Cereals 25: How DSV are accelerating bread-making wheat breeding

Finally, we catch up with RAGT's Andrew Creasy and Senova's Hugh Harley, who walk us through a new farm-saved seed royalty collection service and a new Group 4 wheat variety.

Read more: Cereals 25: Do AHDB Recommended Lists need updating as some focus shifts from yield?

Speakers

  • Georgina Whalley - Hutchinsons head of environmental services
  • Prof Mario Caccamo - chief executive at Niab
  • Dr Alex Doering - managing director at DSV UK
  • Hugh Harley - Sales manager at Senova
  • Andrew Creasy - arable technical manager at RAGT Seeds

 

NEW Case IH Puma 165 Full PowerShift

NEW Case IH Puma 165 Full PowerShift

VIEW ADVERT
£POA

CASEIH PUMA 220

CASEIH PUMA 220

VIEW ADVERT
£POA

2018, CASEIH QUADTRAC 580

2018, CASEIH QUADTRAC 580

VIEW ADVERT
£POA

More on Podcasts

The Farmers Guardian Podcast: New Defra Secretary Emma Reynolds and Reform UK conference - What does it mean for farming?

The Farmers Guardian Podcast: New Defra Secretary Emma Reynolds and Reform UK conference - What does it mean for farming?

The Farmers Guardian team discusses the changes at the top of Defra and the events at the Reform UK conference

Alex Black
clock 12 September 2025 • 1 min read
Crop it Like it's Hot: How a variety becomes 'recommended' and variety selection tips

Crop it Like it's Hot: How a variety becomes 'recommended' and variety selection tips

Join us this month, as we discuss how varieties are selected for AHDB's Recommended Lists and top tips for growers variety selection

clock 08 September 2025 • 1 min read
The Farmers Guardian Podcast - The Clarkson effect: Is it real and what has he really done for farming?

The Farmers Guardian Podcast - The Clarkson effect: Is it real and what has he really done for farming?

Some of the Farmers Guardian team discuss the latest season of Clarkson's Farm, whether the industry feel he is the right advocate for farming and if people are considering agricultural careers because of the show

clock 05 September 2025 • 1 min read