Trends farmers should look out for in the leisure, tourism and events space

What should farmers look out for when planning or improving what their diversification project has to offer?

Chris Brayford
clock • 4 min read
"As the industry evolves, travellers are embracing destinations that prioritise authenticity, sustainability and wellness."
Image:

"As the industry evolves, travellers are embracing destinations that prioritise authenticity, sustainability and wellness."

With the Easter weekend now a distant memory, and with May bank holidays just around the corner, visitor destinations and holiday lettings are preparing for a busy period which for some, is the start of...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

 

Quivogne APX TL Trailed Disc Harrow.

Quivogne APX TL Trailed Disc Harrow.

VIEW ADVERT
£POA

2019 AMAZONE 3M COMBINATION

2019 AMAZONE 3M COMBINATION

VIEW ADVERT
£POA

Logic MFT120 trailed flail topper

Logic MFT120 trailed flail topper

VIEW ADVERT
£POA

More on Diversification

Farm Business Innovation Show 2025: Future-proofing a priority for farmers looking to diversify

Farm Business Innovation Show 2025: Future-proofing a priority for farmers looking to diversify

Future-proofing businesses in the face of a challenging political climate through on-farm diversification was one of the hot topics of discussion at this years' Farm Business Innovation (FBI)

Chris Brayford
clock 13 November 2025 • 6 min read
Farm Business Innovation Show 2025: 10 top tips for those thinking about diversification

Farm Business Innovation Show 2025: 10 top tips for those thinking about diversification

At this year’s Farm Business Innovation Show, Phil Latham shared a candid and hard-won account of transforming a 1,000-acre family farm into one of the UK’s leading equestrian destinations. From early diversification attempts in dairy to award-winning venue development, Phil’s story captured both the vision and the vulnerability behind creating Kelsall Hill Equestrian Centre

clock 11 November 2025 • 2 min read
Diversification: Social media app inspires people to connect with the countryside

Diversification: Social media app inspires people to connect with the countryside

After getting fed up with having field sports and general countryside-related content blocked on social media, a couple from Hertfordshire created Stile, an app dedicated to connecting people with the countryside

Chris Brayford
clock 27 October 2025 • 4 min read