What farmers can expect for lamb's retail performance this Easter

In 2024, lamb led the way for year-on-year growth at Easter. However, factors including President Donald Trump's trade tariffs may play a role in sales of lamb falling short this year

Chris Brayford
clock • 5 min read
Grace Randall, lead retail insight manager at AHDB, said: "In 2025, we expect the weeks running up to Easter to still see the most demand for lamb, however, AHDB predict performance will not quite match last year's performance for a few reasons."
Image:

Grace Randall, lead retail insight manager at AHDB, said: "In 2025, we expect the weeks running up to Easter to still see the most demand for lamb, however, AHDB predict performance will not quite match last year's performance for a few reasons."

Demand for lamb this Easter is expected to remain high as the staple choice of red meat for consumers, but a number of factors could result in performance not quite reaching last year's success. In...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

 

More on Farm Business

Farming Matters – Clemmie Gleeson: "Leadership starts with values and the confidence to stand by what you believe"

Farming Matters – Clemmie Gleeson: "Leadership starts with values and the confidence to stand by what you believe"

Head of communications for the British On-Farm Innovation Network (BOFIN) Clemmie Gleeson shares her views on leadership and how Government could take more of a lead on issues such as precision breeding and SPS regulations

Clemmie Gleeson
clock 06 June 2026 • 3 min read
UK trade opportunities with EU and US highlighted at export conference

UK trade opportunities with EU and US highlighted at export conference

AHDB’s red meat export conference heard how red meat exports topped £2 billion last year while opportunities continue to grow around the world

Mia Willemsen
clock 05 June 2026 • 2 min read
How long can the strong lamb market last?

How long can the strong lamb market last?

New highs for lamb prices but tight market to continue

clock 05 June 2026 • 4 min read