What farmers can expect for lamb's retail performance this Easter

In 2024, lamb led the way for year-on-year growth at Easter. However, factors including President Donald Trump's trade tariffs may play a role in sales of lamb falling short this year

clock • 5 min read
Grace Randall, lead retail insight manager at AHDB, said: "In 2025, we expect the weeks running up to Easter to still see the most demand for lamb, however, AHDB predict performance will not quite match last year's performance for a few reasons."
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Grace Randall, lead retail insight manager at AHDB, said: "In 2025, we expect the weeks running up to Easter to still see the most demand for lamb, however, AHDB predict performance will not quite match last year's performance for a few reasons."

Demand for lamb this Easter is expected to remain high as the staple choice of red meat for consumers, but a number of factors could result in performance not quite reaching last year's success. In...

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