What farmers can expect for lamb's retail performance this Easter

In 2024, lamb led the way for year-on-year growth at Easter. However, factors including President Donald Trump's trade tariffs may play a role in sales of lamb falling short this year

Chris Brayford
clock • 5 min read
Grace Randall, lead retail insight manager at AHDB, said: "In 2025, we expect the weeks running up to Easter to still see the most demand for lamb, however, AHDB predict performance will not quite match last year's performance for a few reasons."
Image:

Grace Randall, lead retail insight manager at AHDB, said: "In 2025, we expect the weeks running up to Easter to still see the most demand for lamb, however, AHDB predict performance will not quite match last year's performance for a few reasons."

Demand for lamb this Easter is expected to remain high as the staple choice of red meat for consumers, but a number of factors could result in performance not quite reaching last year's success. In...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

 

More on Farm Business

Farmers face 'crisis' as bluetongue drives fallen stock surge

Farmers face 'crisis' as bluetongue drives fallen stock surge

NFU has called on Defra to deliver an 'emergency support package' to help farmers hit by bluetongue, with the cost of getting rid of dead stock.

Rachael Brown
clock 17 August 2026 • 2 min read
Teenage dairy farmer launches 'game-changing' app to reduce farm admin burden

Teenage dairy farmer launches 'game-changing' app to reduce farm admin burden

Young entrepreneur Ben O'Connor is blazing a trail by building a farming app based on his personal experience on the family dairy farm

Lois Pearson
clock 17 August 2026 • 3 min read
NatWest ramps up support for farmers as drought pressure increases

NatWest ramps up support for farmers as drought pressure increases

The banks agriculture team says it is proactively engaging with customers and making a range of tailored financial support measures available

Mia Willemsen
clock 15 August 2026 • 2 min read