Activists target cinemagoers with 'Dairy is Scary' film trailer

Campaign organisers say: "Dairy is an insidious industry that works hard to maintain a fairytale of ‘happy' cows grazing freely in lush, green pasture."

clock • 2 min read
Dairy farming is under fire from a new animal activist campaign
Image:

Dairy farming is under fire from a new animal activist campaign

Cinemagoers across the UK are being targeted by a new ‘Dairy is Scary' advertisement campaign which has been launched by vegan activists. Animal welfare According to Animal Aid, the advert, which...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

 

More on Dairy

Gold Cup finalists announced

Gold Cup finalists announced

Five dairy businesses from across the UK have made the final of the 2025 National Milk Records (NMR) Royal Association of British Dairy Farmers (RADBF) Gold Cup, with the winner set to be announced on February 4, 2026 at DairyTech, Stoneleigh

clock 08 January 2026 • 3 min read
Dairy sector under 'intense pressure' following a Christmas which saw farmers pour milk away

Dairy sector under 'intense pressure' following a Christmas which saw farmers pour milk away

Several processors asked farmers to dump milk over the Christmas period as oversupply impacts the markets

clock 08 January 2026 • 4 min read
Letters: "When Government ignores its own dairy marketing rules"

Letters: "When Government ignores its own dairy marketing rules"

This week from Farmers Guardian readers: Tony Goodger, from the Association of Independent Meat Suppliers, discusses a dispute over the term 'milk' being used for plant-based products

clock 06 January 2026 • 2 min read