Alpro to source 100% British oats directly from British farmers

The plant-based food producer said there had been growing popularity and sales in oat drinks

clock • 3 min read
Jon Ruberry, category marketing director at Danone UK and Ireland, said: "We continue to see a big appetite amongst shoppers for healthy, plant-based products, especially for ‘flexitarian' shoppers looking to add variety to their diets."
Image:

Jon Ruberry, category marketing director at Danone UK and Ireland, said: "We continue to see a big appetite amongst shoppers for healthy, plant-based products, especially for ‘flexitarian' shoppers looking to add variety to their diets."

A plant-based food producer has announced a major investment which will see its most popular oat drink made from 100% British oats for the first time. British oats Alpro, part of French multinational...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

 

WATER ABSTRACTION LICENCES FOR SALE

WATER ABSTRACTION LICENCES FOR SALE

VIEW ADVERT
£POA

BNG National Habitat Bank Creation & Unit Sales

BNG National Habitat Bank Creation & Unit

VIEW ADVERT
£POA

FARM LOANS & RE-MORTGAGES

FARM LOANS & RE-MORTGAGES

VIEW ADVERT
£POA

More on Arable

Why fungicides are vital to minimise resistance breakdown

Why fungicides are vital to minimise resistance breakdown

Farmers Guardian
clock 19 September 2025 • 3 min read
Growers face warnings of rodent surge after warm weather

Growers face warnings of rodent surge after warm weather

Growers in the UK are being warned to brace for a surge in rodent pressure this autumn and winter, following an extended period of above average temperatures

Farmers Guardian
clock 18 September 2025 • 2 min read
Scottish growers facing 'financial crisis' as early harvest takes its toll

Scottish growers facing 'financial crisis' as early harvest takes its toll

Prices could sink lower owing to poor malting quality and challenging feed market

clock 18 September 2025 • 3 min read