The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

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Red Tractor value 'ignored', says boss

Red Tractor chief executive Jim Moseley told tenant farmers last week that the scheme was a ‘victim of its own success' amid a rising demand for consumer and retailer assurance

Rachael Brown
Chief Reporter
clock • 2 min read
Red Tractor value 'ignored', says boss

Red Tractor is a ‘victim of its own success' amid a rising demand for consumer and retailer assurance, its chief executive told farmers last week. Jim Moseley, who was speaking to members of the Tenant...

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