Red Tractor value 'ignored', says boss

Red Tractor chief executive Jim Moseley told tenant farmers last week that the scheme was a ‘victim of its own success' amid a rising demand for consumer and retailer assurance

Rachael Brown
clock • 2 min read
Red Tractor value 'ignored', says boss

Red Tractor is a ‘victim of its own success' amid a rising demand for consumer and retailer assurance, its chief executive told farmers last week. Jim Moseley, who was speaking to members of the Tenant...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

 

More on Farm Business

Farming Matters – Joshua Hoopes: "'If UK food production is to remain resilient, confidence has to be rebuilt at farm level"

Farming Matters – Joshua Hoopes: "'If UK food production is to remain resilient, confidence has to be rebuilt at farm level"

This week's opinion from throughout the world of agriculture: Joshua Hoopes, chief executive of Fevara

Joshua Hoopes
clock 07 February 2026 • 3 min read
Bank of England holds base rate at 3.75%

Bank of England holds base rate at 3.75%

The Monetary Policy Committee voted by a majority of 5-4 to maintain the bank rate

Alex Black
clock 05 February 2026 • 1 min read
Dairy sector 'close to the floor on headline milk prices'

Dairy sector 'close to the floor on headline milk prices'

But industry figures warn of challenges amid growing spring flush over-supply concerns

clock 04 February 2026 • 2 min read