Soil Association marks World Soil Day with 'worm's eye' view of the world

Organisation encouraging everyone to get down on the land in honour of the soil

Head of News and Business

05 December 2023 • 1 min read

To mark World Soil Day, the Soil Association has launched a campaign to raise awareness about the precious commodity that lies beneath our feet.

The body is encouraging everyone to get involved by getting close to the earth and posting a Worms Eye View of the land complete with the hashtag #WormsEyeView.

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A post shared by Soil Association (@soilassociation)

The World Soil Day campaign is a UN-backed initiative which hopes to teach people about the relationship between soil and water - as the Soil Association points out, around 95 per cent of the food we eat every day relies on this relationship.

As part of celebrations this year, the body is reminding people of the importance of looking after the ground in the fight against climate change.

Posting on social media, the not-for-profit organisation said: "Show some love for soil this World Soil Day, and share your Worms Eye View to let the world know that looking to the ground is just as important as looking up to trees, and out to water as we fight climate change!

The solution is under our feet!"

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