Agritechnica brings renewed promise and future pragmatism

Recovery and realism were two overarching themes at this year’s German machinery extravaganza, Agritechnica. Ben Briggs reports from Hanover on the mood among manufacturers and event organisers.

Ben Briggs
Ben Briggs is the group publisher and editor in chief of Agriconnect, overseeing the media business and titles such as Farmers Guardian, Dairy Farmer and Arable Farming.
clock • 2 min read
Agritechnica 500,000 visitors through the gates of Hanover Messe throughout last week.
Image:

Agritechnica 500,000 visitors through the gates of Hanover Messe throughout last week.

SUPPLY chain blockages and delays brought about by the Covid pandemic have finally started to ease, but the uncertainty caused by rising interest rates defined many conversations at this year's Agritechnica....

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358
Register for free Join Now

 

More on Machinery

On Test: Land Rover Discovery Commercial: A premium alternative to a pickup?
Machinery

On Test: Land Rover Discovery Commercial: A premium alternative to a pickup?

Combining class-leading towing ability, a secure load area and luxury SUV comfort, we find out whether the two-seat Discovery can offer a practical alternative for agricultural and rural businesses

Toby Whatley
Toby Whatley
clock 14 August 2026 • 8 min read
JCB Hydromax sets 406mph hydrogen land speed record
Machinery

JCB Hydromax sets 406mph hydrogen land speed record

JCB has broken its own 20-year-old land speed benchmark after its hydrogen-powered Hydromax reached an average 406.320mph across the Bonneville Salt Flats. James Huyton reports.

James Huyton
James Huyton
clock 12 August 2026 • 2 min read
Agri-Linc expands Sumo reach into East Anglia
Machinery

Agri-Linc expands Sumo reach into East Anglia

Agri-Linc has strengthened its presence in East Anglia after extending its Sumo dealership territory to cover Norfolk and Suffolk, providing farmers and contractors with local sales, parts and aftersales support. James Huyton reports.

James Huyton
James Huyton
clock 12 August 2026 • 2 min read