Agritechnica brings renewed promise and future pragmatism

Recovery and realism were two overarching themes at this year’s German machinery extravaganza, Agritechnica. Ben Briggs reports from Hanover on the mood among manufacturers and event organisers.

Ben Briggs

Ben Briggs is the group publisher and editor in chief of Agriconnect, overseeing the media business and titles such as Farmers Guardian, Dairy Farmer and Arable Farming.

20 November 2023 • 2 min read

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Agritechnica 500,000 visitors through the gates of Hanover Messe throughout last week.

SUPPLY chain blockages and delays brought about by the Covid pandemic have finally started to ease, but the uncertainty caused by rising interest rates defined many conversations at this year's Agritechnica....

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