The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

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'Innovation is the only way to survive sector shocks', warn experts

REAP Conference delegates urged to embrace technology to combat environmental and economic challenges

Jane Thynne
Head of News and Business
clock • 2 min read
Dr Belinda Clarke urged REAP visitors to innovate to save sector
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Dr Belinda Clarke urged REAP visitors to innovate to save sector

Only farm businesses that are prepared to embrace innovation will succeed future sector shocks, an agrictech expert has warned. Speaking at REAP's annual conference Start-Up Showcase - introduced to...

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