Sensational on social: #FARM24 smashes all records

Agriculture's much-loved campaign kicked off in spectacular fashion at 5am, August 3 as thousands of farmers took to their digital channels to highlight their role as the nation's most trusted food producers and guardians of our beautiful countryside

clock • 4 min read
Sensational on social: #FARM24 smashes all records

Farmers from across the UK united together to offer the general public a unique insight into 24 hours in farming.

Agriculture's much-loved #Farm24 campaign kicked off in spectacular fashion at 5am, August 3 as thousands of farmers took to their digital channels to highlight their role as the nation's most trusted food producers and guardians of our beautiful countryside. 

Instagram, Facebook, Twitter and TikTok were alight with activity, spearheaded by our #Farm24 ambassadors who were reflective of the diversity within the industry.

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Farms Guardian's #Farm24 ambassadors for 2023

 

From new entrants who have discovered their love of farming and those who are future-proofing their family businesses, to others coping with adversity, and celebrities who have opted for a change of career, hundreds of stories were shared and the general public could not get enough. 

We also secured shout outs during prime-time broadcasting on Radio 1 and Radio 2 from world renowned DJ's Greg James and Sara Cox. 

 

JB Gill, Kelvin Fletcher, Adam Henson, Nigel Owens led the line-up of celebrity farmers, while YouTube sensation Tom Pemberton, wheelchair farmer Mike Nixon, barrister Eleanor Durdy, veteran supporter Jeremy Gibbs and international sheepdog trainers Emma Gray and Ewan Irvine were just some of the high-profile influencers flying the flag for British agriculture. 

 

The Farmers Guardian team also a hosted a series of lives with our #Farm24 ambassadors, going live to their dairy, sheep and arable farms, and giving viewers an insight into their farming life. 

Within two hours, #FARM24 was trending on Twitter where it remained for the majority of the day overtaking political and news activities, and where it is still sitting today. 

 

A record number of leading public figures threw their support behind the epic event including the Prime Minister, Jamie Oliver, JB Gill, Kaleb Cooper and Kelvin Fletcher along with the Royal Countryside Fund's Ambassadors. 

 

 

Farmers Guardian editor, Olivia Midgley, said: "This year's #FARM24 was an explosion of positivity and a chance to hear from a whole host of farmers about what they do."Food and farming are on the national agenda like never before and there is a genuine inquisitiveness among the public to know more about how their food is produced and the people who make it possible." For more information about this year's #FARM24 visit Farmers Guardian Farm 24 Campaign 

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