Farmers from across the UK united together to offer the general public a unique insight into 24 hours in farming.
Agriculture's much-loved #Farm24 campaign kicked off in spectacular fashion at 5am, August 3 as thousands of farmers took to their digital channels to highlight their role as the nation's most trusted food producers and guardians of our beautiful countryside.
Waterproofs in August? It much be #FARM24!
— Farmers Guardian (@FarmersGuardian) August 4, 2023
@farmerflo_ #FARM24 #FarmingCAN @morrisons @farmingcan #backbritishfarming #farmlife #microdairy #dairyfarming #farming #DairyFarmer pic.twitter.com/xLixZhCpIt
Instagram, Facebook, Twitter and TikTok were alight with activity, spearheaded by our #Farm24 ambassadors who were reflective of the diversity within the industry.
From new entrants who have discovered their love of farming and those who are future-proofing their family businesses, to others coping with adversity, and celebrities who have opted for a change of career, hundreds of stories were shared and the general public could not get enough.
We also secured shout outs during prime-time broadcasting on Radio 1 and Radio 2 from world renowned DJ's Greg James and Sara Cox.
Cracking to hear @sarajcox talk about #FARM24 and fantastic to see her last week at the @royalwelshshow out in the showring! What a week it's been for farming! #FarmingCAN @Morrisons @FarmingCAN pic.twitter.com/tOLMJqA6NB
— Farmers Guardian (@FarmersGuardian) August 3, 2023
JB Gill, Kelvin Fletcher, Adam Henson, Nigel Owens led the line-up of celebrity farmers, while YouTube sensation Tom Pemberton, wheelchair farmer Mike Nixon, barrister Eleanor Durdy, veteran supporter Jeremy Gibbs and international sheepdog trainers Emma Gray and Ewan Irvine were just some of the high-profile influencers flying the flag for British agriculture.
#FARM24 ambassadors❗ We have the pleasure of farmer Dave and his dad Roger from Cannon Hall Farm, Eleanor Durdy, Amy Wilkinson, Rebecca Wilson and Ioan Humphreys proudly supporting the #campaign 🇬🇧 More info👉 https://t.co/LA8Ym37kl4@Morrisons @FarmingCAN #FarmingCAN #farmers pic.twitter.com/jpU0CjSqGI
— Farmers Guardian (@FarmersGuardian) August 3, 2023
The Farmers Guardian team also a hosted a series of lives with our #Farm24 ambassadors, going live to their dairy, sheep and arable farms, and giving viewers an insight into their farming life.
Within two hours, #FARM24 was trending on Twitter where it remained for the majority of the day overtaking political and news activities, and where it is still sitting today.
Some where just made for the camera 😍 what a cute chap!@_alexxnew #FARM24 #FarmingCAN @morrisons @farmingcan #farmlife #sheep #tup #happychappy #womeninag #supportfarmers #livestock pic.twitter.com/7nVcJYLwFT
— Farmers Guardian (@FarmersGuardian) August 3, 2023
A record number of leading public figures threw their support behind the epic event including the Prime Minister, Jamie Oliver, JB Gill, Kaleb Cooper and Kelvin Fletcher along with the Royal Countryside Fund's Ambassadors.
I will always back British farmers.
— Rishi Sunak (@RishiSunak) August 3, 2023
This #Farm24 I pay tribute to their dedication which keeps shelves stocked and food on our tables.
As I said at our Farm to Fork summit, supporting our food producers will always be at the heart of our plans to grow the economy. pic.twitter.com/z2k0XerjSW
Big love and respect to our great British farmers on #Farm24 Day.
— Jamie Oliver (@jamieoliver) August 3, 2023
We're lucky that the UK has some of the very best producers on the planet - hugely talented, passionate, hard-working people who are simply brilliant at what they do, setting some of the highest standards in the… pic.twitter.com/iITHCcvqYj
Farmers Guardian editor, Olivia Midgley, said: "This year's #FARM24 was an explosion of positivity and a chance to hear from a whole host of farmers about what they do."Food and farming are on the national agenda like never before and there is a genuine inquisitiveness among the public to know more about how their food is produced and the people who make it possible." For more information about this year's #FARM24 visit Farmers Guardian Farm 24 Campaign
Nothing more motivating than seeing the next generation of farming getting involved with #FARM24 🤙 @forestfarmdairy #farming #FarmingCAN @farmingcan @morrisons #farmkids @DairyFarmerMag #supportfarmers pic.twitter.com/PGFesSPnJK
— Farmers Guardian (@FarmersGuardian) August 3, 2023
Great support from St. Columb Young Farmers Club 🙌 #FARM24 #FarmingCAN @Morrisons @FarmingCAN #farmlife #youngfarmers #YFC #nextgeneration #agriculture #farming #farmers #careers @st.columb.yfc pic.twitter.com/QY4OLR5efQ
— Farmers Guardian (@FarmersGuardian) August 3, 2023
City girls can become farming girls #Farm24 pic.twitter.com/AGKRrmS8gv
— Kiran Sidhu (@KiranSidhu41) August 3, 2023
Grandma Norma back for another year of #FARM24.
— Katie Fallon (@FGKatieFallon) August 3, 2023
After many years farming herself, she's a lifetime supporter of Great British agriculture 🤍🇬🇧🤍 @FarmersGuardian @FarmingCAN @Morrisons pic.twitter.com/IWayKxIoad
