The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

Event Details

#FARM24 trends as farmers, chefs, celebs and Rishi Sunak champion British agriculture

24 Hours in Farming is almost halfway there, and social media is flooded with stories from the agricultural community.

Emily Ashworth
clock • 1 min read
#FARM24 trends as farmers, chefs, celebs and Rishi Sunak champion British agriculture

We are almost halfway through this year's 24 Hours in Farming, Farmers Guardian's biggest digital event that celebrates 24 hours in British farming, and there is a hive of activity going on. 

Farmers, chefs, sportspersons and organisations across the country have posted on social media to show their support for the industry, from videos to pictures, from podcasts to radio appearances. 

 

Taking place across Instagram, Facebook, Twitter, Tik Tok and LinkedIn, people from all walks of life have shared their stories, asked and answered questions and told the world what they do - and more importantly, why.

Our #FARM24 ambassadors are also out in force, and social impressions are already over 40 million. The Prime Minister Rishi Sunak has also posted his support for the campaign, stating he will continue to be 'supporting our food producers will always be at the heart of our plans to grow the community.'

Head over to the Farmers Guardian's social media platforms to take part.

More on Farm Life

NFU Cymru Conference 2026: Gov policy must match farming ambition

NFU Cymru Conference 2026: Gov policy must match farming ambition

Llandrindod Wells event marks progress made since Senedd election in May but warns challeges remain

Jane Thynne
clock 07 November 2026 • 3 min read
Nine-year-old aspiring farmer tells council to fight back against AI data centre proposal

Nine-year-old aspiring farmer tells council to fight back against AI data centre proposal

Councillors were told to support local people and businesses rather than an industry 'fooled by tech billionaires'

Mia Willemsen
clock 07 November 2026 • 2 min read
Farm video reveals firework horror as RSPCA issues warning ahead of weekend of bonfire events

Farm video reveals firework horror as RSPCA issues warning ahead of weekend of bonfire events

Organisation shares tips on animal safety as displays planned across the UK

Jane Thynne
clock 06 November 2026 • 3 min read