The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

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Increasing demand for slow growing chicken

With major retailers and restaurants signed up to the Better Chicken Commitment, Tom Woolman takes a look at how chicken producers are responding to changing consumer preferences

clock • 3 min read
Increasing demand for slow growing chicken

The Better Chicken Commitment is gathering pace. The UK has 128 companies which have committed to sourcing slower growing chickens for their supply chains. This was the message delivered to delegates...

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