LAMMA 2024 Announcement
Strong show attendance figures see Massey Ferguson announce their return to LAMMA 2024. After a break from LAMMA for more than five years Massey Ferguson said they will be working with their dealer network to showcase a number of innovative new product updates.
It will be the first time the company has exhibited since the show moved to the NEC, Birmingham, and William Judge, MF brand manager, UK, EIRE and Middle East, explains the reason behind the decision. Mr Judge says: "There has been a high number of requests from both customers and dealers for Massey Ferguson to go back to LAMMA, and I am delighted to confirm that we will be returning for 2024 and that the Massey Ferguson team are really looking forward to meeting our customers and showing some new and exciting products."
Massey Ferguson sees this as an opportunity to support its customers and dealer network; opening the door for customers to discuss both existing and future requirements.
Mr Judge says: "We'll have our full range of machinery under the lights from tractors, combines and telehandlers, alongside hay and forage machinery. LAMMA will act as dealer network premiere with our stand design which we hope will mirror what customers would expect from the ultimate dealer depot, allowing customers to discuss their requirements in familiar surroundings. As it is our first show in several years, we can't wait to welcome customers back on to our stand at LAMMA."
Massey Ferguson will be on stand numbers 12.470 & 12.570