Building agricultural brands will boost profits at the farmgate

The promotion and marketing of agriculture has been a long-standing bugbear for many farmers. But just how does British farming build a brand that conveys trust and excellence to the public? Here, Richard Huntington, chairman and chief strategy officer at advertising giant Saatchi and Saatchi, explores the challenges and opportunities facing the British farming brand.

clock • 7 min read
Building agricultural brands will boost profits at the farmgate

The promotion and marketing of agriculture has been a long-standing bugbear for many farmers. But just how does British farming build a brand that conveys trust and excellence to the public? Here, Richard...

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