Muller Direct pricing model is 'fundamentally flawed' - MMG

The fight for real food: dairy price drop showcases lack of understanding from consumers

It is a pretty turbulent time for those dairy farmers across the country who are facing a drop in the milk price. But do consumers know the impact this has on farmers – and on them? Social media comments suggest otherwise. Emily Ashworth finds out more

Emily Ashworth

01 February 2026 • 6 min read

Dairy Talk - Robert Reed: 'A crash in milk price is not what we need'

Farming 405 hectares (1,000 acres), a mix of tenanted and owned land at Gatcombe Farm, near Seaton, Devon, Robert Reed and his family milk 350 all-year-round calving Holstein cows via five robots and are achieving average yields of 12,000 litres

Dairy Farmer

31 January 2026 • 4 min read

British Cattle Breeders Conference: Vision technologies and fertility

Katie Jones

30 January 2026 • 1 min read