The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

Event Details

Human and planet health will drive 2020s food market

Consumers will want a greater stake in how their food is produced and demand it help improve their health and that of the planet over the coming 10 years.

Cedric Porter
Business Reporter
clock • 2 min read
Human and planet health will drive 2020s food market

Consumers will want a greater stake in how their food is produced and demand it help improve their health and that of the planet over the coming 10 years. Those are the predictions from market research...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358
Register for free Join Now

 

More on Farm Life

The Archers celebrates 75 years of connection with rural community
Farm Life

The Archers celebrates 75 years of connection with rural community

Actors Ben Norris and Timothy Bentinck discuss the anniversary of the beloved radio drama

Alex Black
Alex Black
clock 20 September 2026 • 8 min read
How regenerative farming has become part of the ethos at Goodwood
Farm Life

How regenerative farming has become part of the ethos at Goodwood

Building soil health and fertility is the foundation of the regenerative approach at the home farm on the Goodwood Estate in West Sussex

Wendy Short
clock 19 September 2026 • 7 min read
'It's b****** hard to make': Clarkson's farmers' choir returns with sweary Hawkstone stout anthem
Farm Life

'It's b****** hard to make': Clarkson's farmers' choir returns with sweary Hawkstone stout anthem

The Britain’s Got Talent-winning choir reunited with Jeremy Clarkson and Kaleb Cooper to promote Hawkstone Black, made using 100% British-farmed ingredients

Tom Ryder
Tom Ryder
clock 18 September 2026 • 2 min read