Consumer price expectations are unrealistic

Consumers have unrealistic expectations on fruit and vegetable prices, despite them being unsustainable for growers.

Ewan Pate
clock • 2 min read
Consumer price expectations are unrealistic

Consumers have unrealistic expectations on fruit and vegetable prices, despite them being unsustainable for growers. It comes as contracts were under the spotlight as Defra Secretary George Eustice...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

 

More on Farm Business

Celebrities join fight for fairer farmgate prices

Celebrities join fight for fairer farmgate prices

A raft of famous faces as well as more than 5,000 people write to their MPs in support of Riverford's #GetFairAboutFarming

clock 25 December 2025 • 2 min read
NFU campaign secures 2026 tax delay win

NFU campaign secures 2026 tax delay win

Farmers spared switch to Making Tax Digital (MTD) for Income Tax system following union intervention

clock 23 December 2025 • 1 min read
NFU Scotland calls for urgent action as dairy crisis deepens

NFU Scotland calls for urgent action as dairy crisis deepens

Union warns most farmers are now being paid less than it costs to produce their milk, forcing some to consider scaling back or exiting production altogether

clock 22 December 2025 • 2 min read