The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

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Public engagement key to stopping dairy reducers

Research shows farmers are the most trusted part of the supply chain

Alex Black
Deputy Editor
clock • 2 min read
Public engagement key to stopping dairy reducers

Engaging with the public and showcasing the dairy industry was key to reconnecting with consumers, with the public putting their faith in farmers. And interacting with the public had built trust with...

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