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MSD Sense logo

 

SenseHub takes the guesswork out of dairy herd management by providing class-leading heat detection accuracy and early warning health alerts to increase your herd’s reproduction performance, maximise productivity, improve animal wellbeing, optimise nutrition and avoid impending health problems.

MSD SenseHub Case Studies

SenseHub heat detection to optimise AI

Fingland uses SenseHub Dairy

MSD SenseHub
Partner Insight: Automatic segregation for efficient accurate and safe cow control
MSD SenseHub

Partner Insight: Automatic segregation for efficient accurate and safe cow control

In addition to monitoring the subtle behavioural and activity patterns associated with the various stages of the fertility cycle and health parameters of dairy cows, heifers and calves, the electronic neck collars and eartags used by SenseHub Dairy can also act as ID tags for compatible milking parlours and automatic shedding gates.

clock 05 February 2025 • 2 min read
Partner Insight: Eliminating The Guesswork From Heat Detection
MSD SenseHub

Partner Insight: Eliminating The Guesswork From Heat Detection

By providing class-leading levels of heat detection accuracy and clear guidance on when individual cows and heifers should be inseminated, the SenseHub® Dairy herd monitoring system from MSD Animal Health enables herd managers to optimise their herd’s fertility performance.

clock 05 November 2024 • 2 min read
Partner Insight: Monitoring Calves From Birth To Boost Lifetime Productivity
MSD SenseHub

Partner Insight: Monitoring Calves From Birth To Boost Lifetime Productivity

With the innovative SenseHub® Dairy Youngstock system, farmers are now able to monitor and improve calf welfare from birth to 12 months, ensuring a thriving future for their farms.

clock 20 September 2024 • 2 min read
Partner Insight: Benefit From Better Herd Insights With In-Parlour Milk Analysis
MSD SenseHub

Partner Insight: Benefit From Better Herd Insights With In-Parlour Milk Analysis

Apart from the sale of youngstock and any additional farm diversification projects, most income on any dairy unit is earned through milk yield and milk quality.

clock 27 August 2024 • 2 min read
Making sense of behaviour monitoring and milk yield and quality analysis
MSD SenseHub

Making sense of behaviour monitoring and milk yield and quality analysis

Understanding how each individual cow, heifer or calf is faring in terms of their general wellbeing, reproductive status and milk quality is critical to ensuring the dairy herd is performing to its maximum potential.

clock 12 August 2024 • 2 min read
Partner Insight: The Affordable Route to Herd Monitoring
MSD SenseHub

Partner Insight: The Affordable Route to Herd Monitoring

SenseHub® GO is a simple and cost-effective subscription model which future-proofs any dairy farm’s investment in herd monitoring.

clock 29 July 2024 • 2 min read
Partner Insight: Affordable management technology for the masses
MSD SenseHub

Partner Insight: Affordable management technology for the masses

With profits under constant pressure, dairy farmers are continuously on the lookout for new technologies and ways of working which will reduce labour requirements, improve productivity and offset the effects of rising costs.

clock 14 June 2024 • 2 min read
Partner Insight: Bespoke training to improve herd management
MSD SenseHub

Partner Insight: Bespoke training to improve herd management

Herd monitoring systems such as SenseHub® from MSD Animal Health provide powerful insights into the health and reproduction performance of dairy.

clock 16 May 2024 • 2 min read
Partner Insight: Group monitoring takes guesswork out of herd management
MSD SenseHub

Partner Insight: Group monitoring takes guesswork out of herd management

Monitoring the reproduction and health indexes of individual dairy cows and heifers can tell the herd manager a lot about how each animal is being managed, but monitoring animals on a group-by-group basis can unlock a wealth of additional information which can be used to improve the overall herd’s performance.

clock 16 April 2024 • 2 min read
Partner insight: Highlighting heat stress
MSD SenseHub

Partner insight: Highlighting heat stress

Heat stress is not necessarily the first thing which springs to mind when considering how a typical British summer might impact milk production, but research shows that even the UK’s relatively ambient climate can stifle the performance of dairy cattle.

clock 05 March 2024 • 2 min read
 Partner insight: Monitoring youngstock to give them the best start
MSD SenseHub

Partner insight: Monitoring youngstock to give them the best start

Monitoring behavioural patterns of adult cows, first time calvers and maiden heifers for the purposes of heat detection and health monitoring can help herd managers to maximise the dairy herd’s productivity

clock 16 February 2024 • 2 min read
Group Monitoring Behaviour
MSD SenseHub

Group Monitoring Behaviour

clock 31 January 2024 • 1 min read
SenseHub at Elmore Back Farm
MSD SenseHub

SenseHub at Elmore Back Farm

Ian Freeman at Elmore Back Farm tells us about his use of SenseHub for heat detection as well as health monitoring.

clock 31 January 2024 • 1 min read
Maintain a tight calving pattern
MSD SenseHub

Maintain a tight calving pattern

Andrew Brewer talks to us about using the Allflex SenseHub system to highlight when cows are in heat and to identify any underlying health issues.

clock 31 January 2024 • 1 min read
Partner insight: Intelligent monitoring with collars or tags
MSD SenseHub

Partner insight: Intelligent monitoring with collars or tags

To assess the health and fertility of high yielding dairy cows and accurately and reliably spot heats in cows and heifers, the SenseHub herd monitoring system

clock 14 December 2023 • 1 min read
Monitoring to fine-tune the management of housed herds
MSD SenseHub

Monitoring to fine-tune the management of housed herds

The SenseHub herd monitoring system from MSD Animal Health can be tailored to meet the needs of every size and type of dairy farm, with the system’s Premium application plan enabling herd managers to closely monitor their cattle on a group-by-group basis.

clock 23 November 2023 • 1 min read
A monitoring system tailored for every farm
MSD SenseHub

A monitoring system tailored for every farm

With three application plans to choose from – Starter, Advanced and Premium – the SenseHub ® herd monitoring system from MSD Animal Health can be tailored to meet the needs of every size and type of dairy farm.

clock 23 October 2023 • 1 min read
Automating segregation for improved AI accuracy
MSD SenseHub

Automating segregation for improved AI accuracy

The neck collars and ear tags used by SenseHub to detect heats and monitor rumination and health parameters in dairy cows can also be used as ID tags for compatible milking parlours and automatic shedding gates.

clock 27 September 2023 • 2 min read
SenseHub - The Cost Effective Approach To Herd Monitoring
MSD SenseHub

SenseHub - The Cost Effective Approach To Herd Monitoring

SenseHub GO is a simple and cost-effective subscription model which future-proofs any dairy farm’s investment in herd monitoring and gives farmers full access to the latest generation of heat detection and health monitoring technologies at an affordable monthly price and with no upfront costs.

clock 08 September 2023 • 2 min read
Highlighting heat stress
MSD SenseHub

Highlighting heat stress

In addition to its ability to detect heats accurately and reliably, the SenseHub® dairy cow monitoring system from MSD Animal Health also provides around-the-clock health and welfare monitoring for hard-working dairy cows.

clock 01 August 2023 • 1 min read
Class-leading heat detection and insemination timing
MSD SenseHub

Class-leading heat detection and insemination timing

The SenseHub® dairy cow monitoring system from MSD Animal Health provides best-in-class heat detection accuracy and precise insemination timing guidance for better reproduction efficiency.

clock 13 July 2023 • 1 min read
Herd monitoring system supports year-round grazing Cornish herd
MSD SenseHub

Herd monitoring system supports year-round grazing Cornish herd

clock 25 May 2023 • 5 min read
Taking the guesswork out of herd management
MSD SenseHub

Taking the guesswork out of herd management

The SenseHub® monitoring system from MSD Animal Health collects data from millions of dairy animals worldwide and interprets this information to allow farmers to make decisions which improve the productivity and well-being of their herd.

clock 17 May 2023 • 1 min read
Monitoring system expedites Devon herd's genetic gains
MSD SenseHub

Monitoring system expedites Devon herd's genetic gains

clock 17 May 2023 • 6 min read
Infrastructure, tech and nutritional changes boost College herd's milk yield
MSD SenseHub

Infrastructure, tech and nutritional changes boost College herd's milk yield

clock 17 May 2023 • 5 min read
Herd monitoring tech watches over Derbyshire herd's fertility and health
MSD SenseHub

Herd monitoring tech watches over Derbyshire herd's fertility and health

clock 17 May 2023 • 5 min read
Auto-sorting gate streamlines milking routine
MSD SenseHub

Auto-sorting gate streamlines milking routine

clock 17 May 2023 • 4 min read
Herd monitoring tech boosts productivity on Dorset dairy farm
MSD SenseHub

Herd monitoring tech boosts productivity on Dorset dairy farm

clock 17 May 2023 • 5 min read
Simple efficiencies the focus for Scottish dairy entrant
MSD SenseHub

Simple efficiencies the focus for Scottish dairy entrant

clock 17 May 2023 • 5 min read
MSD SenseHub Videos
Tags and Neck Collars
MSD SenseHub

Tags and Neck Collars

clock 31 January 2024 • 1 min read
Heat Detection and Fert. Optimisation
MSD SenseHub

Heat Detection and Fert. Optimisation

clock 31 January 2024 • 1 min read
Saving Time and Money
MSD SenseHub

Saving Time and Money

clock 31 January 2024 • 1 min read
What is SenseHub?
MSD SenseHub

What is SenseHub?

clock 31 January 2024 • 1 min read
Group Monitoring Behaviour
MSD SenseHub

Group Monitoring Behaviour

clock 31 January 2024 • 1 min read
Health Monitoring
MSD SenseHub

Health Monitoring

clock 31 January 2024 • 1 min read
Accessing and Using Your Data
MSD SenseHub

Accessing and Using Your Data

clock 31 January 2024 • 1 min read
Maintain a tight calving pattern
MSD SenseHub

Maintain a tight calving pattern

clock 08 February 2024 • 1 min read
Allflex Heat Detection to Optimise AI
MSD SenseHub

Allflex Heat Detection to Optimise AI

Natalie Herridge of Bent Farm talks to us about the impact of using a heat detection system to improve the fertility score of their herd.

clock 02 November 2023 • 1 min read
Fingland uses SenseHub Dairy
MSD SenseHub

Fingland uses SenseHub Dairy

clock 02 November 2023 • 1 min read
Nutrition and Herd Monitoring
MSD SenseHub

Nutrition and Herd Monitoring

Sam Chinn of Causeway Farm in Dorset talks to us about using SenseHub on their dairy farm.

clock 02 November 2023 • 1 min read
SenseHub at Elmore Back Farm
MSD SenseHub

SenseHub at Elmore Back Farm

Ian Freeman at Elmore Back Farm tells us about his use of SenseHub for heat detection as well as health monitoring.

clock 02 November 2023 • 1 min read
MSD SenseHub

SenseHub from MSD Animal Health brings more certainty and efficiency to dairy farming operations by giving herd managers a deeper connection to their animals. With faster and more actionable monitoring insights into your herd’s fertility, health and nutrition, you can target resources on the most important animals and activities, giving time back to you and your family, and maximising all aspects of your herd’s performance.


MSD Animal Health


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