Taking the guesswork out of herd management

clock • 1 min read
Taking the guesswork out of herd management

The SenseHub® monitoring system from MSD Animal Health collects data from millions of dairy animals worldwide and interprets this information to allow farmers to make decisions which improve the productivity and well-being of their herd.

MSD SenseHub logo
MSD Animal Health

Welcome to a new monthly column from MSD Animal Health UK, in which we will be explaining how the latest generation of herd monitoring systems can improve the productivity and well-being of high-performing dairy cows.

In the coming months we will look at how our SenseHub technology can improve heat detection and artificial insemination success rates in maiden heifers and hard-working dairy cows.

We will also discuss how the system's rumination monitoring function allows you to spot the early signs of potential health issues so animals can be evaluated and, if necessary, treated. The SenseHub system does all of this through the use of neck collars and/or eartags, which collect data around the clock.

This data is analysed by the SenseHub app, which uses algorithms to highlight when cows are in heat or when they are under stress and intervention might be required.

This information is presented as simple charts, heat detection alerts and health alarms which enable herd managers to make quick and accurate decisions to increase their herd's productivity and well-being.

In effect, SenseHub has three main functions which take the guesswork out of herd management:

  1. Class-leading heat detection.
  2.  24/7 rumination monitoring which detects potential signs of ill health before clinical symptoms have developed.
  3.  The ability to assess animals on a group basis enabling herd managers to fine-tune their management protocols to ensure all animals remain healthy and productive.

Find out more about the SenseHub system

More on MSD SenseHub

Partner Insight: Group monitoring takes guesswork out o herd management

Partner Insight: Group monitoring takes guesswork out o herd management

Monitoring the reproduction and health indexes of individual dairy cows and heifers can tell the herd manager a lot about how each animal is being managed, but monitoring animals on a group-by-group basis can unlock a wealth of additional information which can be used to improve the overall herd’s performance.

MSD
clock 16 April 2024 • 2 min read
Partner insight: Highlighting heat stress

Partner insight: Highlighting heat stress

Heat stress is not necessarily the first thing which springs to mind when considering how a typical British summer might impact milk production, but research shows that even the UK’s relatively ambient climate can stifle the performance of dairy cattle.

MSD SenseHub
clock 05 March 2024 • 2 min read
 Partner insight: Monitoring youngstock to give them the best start

Partner insight: Monitoring youngstock to give them the best start

Monitoring behavioural patterns of adult cows, first time calvers and maiden heifers for the purposes of heat detection and health monitoring can help herd managers to maximise the dairy herd’s productivity

Sense Hub
clock 16 February 2024 • 2 min read