Partner Insight: Affordable management technology for the masses

With profits under constant pressure, dairy farmers are continuously on the lookout for new technologies and ways of working which will reduce labour requirements, improve productivity and offset the effects of rising costs.

clock • 2 min read
Partner Insight: Affordable management technology for the masses

Herd monitoring systems, such as SenseHub® from MSD Animal Health, can help to keep production costs under control by highlighting potential fertility or health-related problems before they escalate.

But not every herd manager wants, needs or is ready to invest in a full reproduction and health monitoring system.

For this reason, MSD Animal Health has introduced an entry-level option to its suite of SenseHub application plans.

 

MILK MONITORING

The new ‘SenseHub Essential' plan gives users access to up-to-date milk quality information as each cow is being milked via the use of two in-line milk analysers: the SenseHub Dairy In-Line MilkPlus Sensor measures yield, fat, protein, lactose, blood and conductivity, while the SenseHub Dairy In-Line Somatic Cell Count (SCC) Sensor provides individual SCC results within two minutes of the start of milking.

Both sensors are compatible with any type or make of milking parlour and use Allflex's electronic identification (EID) tags to identify each cow as she enters the parlour.

For parlours equipped with SenseHub Dairy Parlour Entrance ID, data from each of the in-line milk analysers is displayed in the SenseHub app as easy-to-understand graphs and reports which enable herd managers to instantly assess milking trends and spot any underlying milk quality issues which might be developing.

 

SEGREGATION CONTROL

The same eartags can also be used to operate an MSD Animal Health sorting gate to automatically draft animals for artificial insemination, veterinary treatment or inspection.

This not only reduces labour and stress for milking staff, but also provides a stressfree, welfare friendly and safe means of segregating individual cows from the herd.

Automatic segregation also eliminates the scope for human error to ensure every animal is treated as soon as a potential problem has been identified.

BETTER MANAGEMENT

SenseHub Essential is compatible with more than 35 herd management programmes which means it is easy to import information such as breeding and calving events from other databases.

This makes it easier, quicker and more accurate to manage animals on an individual, group or whole herd basis.

 

For more information please visit: https://www.farmersguardian.com/sponsored-hub/msd-sensehub

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