The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

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EXCLUSIVE with Farmer Will: "If people understood where food comes from and the process behind it I think people would pay a bit more"

Many will know Will Young as Farmer Will on social media, and since he began creating videos a few years ago, his following has exploded, and he now hopes to connect more of the public with their food. Emily Ashworth finds out more

Emily Ashworth
clock • 5 min read
EXCLUSIVE with Farmer Will: "If people understood where food comes from and the process behind it I think people would pay a bit more"

With more than 1.9 million followers on TikTok, and over 726,000 on Instagram, Will Young is perfectly placed to tell the world about farming. The 26-year-old is known for his viral TikToks which exploded...

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