The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

Event Details

Machinery hire success for new farming entrants

Working in agriculture but not from farming, the move into machinery hire was an opportunity for Ryan Lanfear to build a successful business model

Toby Whatley
Head of Machinery and Farm Technology
clock • 5 min read
The New Holland T7.245 were added to the fleet specifically for a long-term airport customer
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The New Holland T7.245 were added to the fleet specifically for a long-term airport customer

The cost and complexity of new machinery, combined with tighter weather windows to complete tasks has brought many farms to question the balance of hiring machinery when required compared to the costs...

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