The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

Event Details

You need to market yourselves to public

This month, Ian Potter looks at the need to lift the image of dairying with the public, examines the dairy calf scheme being introduced by the two largest processors, and finally outlines the role beef retailers have to play.

clock • 6 min read
You need to market yourselves to public

There's no doubt Red Tractor (RT) upped its game in 2019, but not before time. It claims it now has teeth and that serious non conformers are immediately suspended. However, it appears a number of dairy...

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