Campaigns

Pasture-fed livestock are promoted as good for the environment, but it’s the human health gain that is the prime driver for Anna Blumfield who returned to the family farm eight years ago. Jack Watkins reports.

Now in its sixth year, the Boehringer Ingelheim Animal Health BVD survey provides an interesting snapshot of how the UK is faring in its bid to control BVD. Katie Jones looks at the survey results.

AHDB’s We Eat Balanced campaign aims to protect long-term attitudes to British meat and dairy, by reassuring consumers they can be part of a healthy and sustainable diet. After the first three months, Olivia Midgley assesses the changes in consumers’ hearts and minds.

As part of our Auction Marts – Standing the Test of Time series, supported by the Livestock Auctioneers Association and Shearwell Data, Harrison and Hetherington, managing director, Scott Donaldson, reflects on the past year

Farmers from all parts of the UK are reporting a positive impact on many areas of cattle health since embarking on BVD eradication programmes. And with the extension of funding for BVD Stamp it Out in England until June 2021, accompanied by a target of an additional 2,500 herds signing up, hopefully more farmers will see the benefits soon.

Have you seen the exciting new AHDB ‘We Eat Balanced’ £1.5 million marketing campaign launched on January 4? Anyone watching social media over the past two weeks won’t be surprised its stimulated debate with huge support, outrage, passion and enthusiasm all stirred up.

Police said it should serve as a warning to motorists to make sure they secured their loads

As AHDB’s £1.5 million Eat Balanced campaign launched this week, Olivia Midgley looks at what makes engaging promotional content and finds out how its success will be measured.

In the latest of our series supported by the Livestock Auctioneers Association and Shearwell Data, we look back at how auction marts have risen to the challenge of operating through a pandemic.

A new £1.5 million campaign to extol the health benefits of red meat and dairy as part of a healthy, balanced diet has been launched by AHDB. Olivia Midgley reports.