Campaigns

Millions of pounds are being pumped into Britain’s agritech sector each year, yet the public believes the farming industry is ’old fashioned’ and could make more use of technology, a new survey has revealed.

Today marks the launch of the fourth, and potentially most important, year of our #ThisIsAgriculture campaign, at a moment in time when showcasing careers throughout the industry has never been more crucial.

AHDB’s Farm Business Review is helping one Nottinghamshire beef farmer improve farm efficiencies in a bid to drive farm business performance, as he gears up for the transition to environmental payments. Mollie Leach reports.

Livestock producers and growers supplying Morrisons are working towards reducing their carbon footprint after the retailer said their farm suppliers would be net zero by 2030. Emily Scaife finds out more about the ambitious plans and speaks to two farmers about their decision to take part in the scheme and what they hope to achieve.

With the move towards environmental payments offering a host of different subsidy support scheme options, AHDB’s new Farm Business Review is helping one mixed Wiltshire farmer take a hard look at his production costs as he prepares for the transition.

Quality Meat Scotland (QMS), AHDB and Hybu Cig Cymru (HCC) have collaborated on a new ’myth-busting’ toolkit to empower farmers to kick-start positive conversations around red meat.

With changes to support structures throwing up a host of questions at the farmgate, AHDB’s new Farm Business Review is helping one mixed farmer future-proof his business and prepare for the loss of Basic Payments. Mollie Leach reports.

Getting Jeremy Clarkson on board to drive home the ’back British farming’ message was a PR-savvy move by the NFU, securing, as it did, coverage in the national press and causing a buzz on social media.

As AHDB launches the next phase of its We Eat Balanced campaign, Mollie Leach looks at the work being done to reinforce the role of British farmers in sustainable, world-class meat and dairy production.

This month’s #FarmingCAN special feature looks at some examples of projects around Britain which have nature-friendly farming at their core.