OPINION: British agriculture should promote innovation, not nostalgia

Machinery editor Toby Whatley discusses why outdated imagery still dominates agricultural advertising despite the industry’s modern, technology-led reality

Toby Whatley
Head of Machinery and Farm Technology
clock • 1 min read
OPINION: British agriculture should promote innovation, not nostalgia

I have seen three different adverts in the last week from food producers and supermarkets. All of them diligently focus on their respective brand's commitment to British agriculture, and include bucolic...

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