The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

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Letters: 'Farmers must not be scared of meeting misinformation head on'

Farmer-turned-author, Eryl Jones, reflects on what the agrifood industry can learn from history about misinformation and deception

clock • 5 min read
Eryl Jones
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Eryl Jones

Have you ever been at a social gathering and you are doing your best to be convivial by engaging with complete strangers? An inevitable question is: 'What do you do?'. If the reply is: 'I'm in public relations'...

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