Kicking off Future of Farming at LAMMA with a conversation on people, technology and the next generation.

The second of two LAMMA panel discussions, turning the spotlight onto the human decisions that safeguard long-term profitability.

Graham Parks, from Cheshire, has seen his business go from strength to strength following early adoption of regenerative farming practices.

Your farm’s future starts with a conversation that brings generations together

Chaired by Farmers Guardian deputy editor Alex Black, the first webinar in the Future of Farming series brought together Rebecca Wilson North Yorkshire farmer, and Ben Makowiecki, agriculture sustainability director at Lloyds Banking Group, to explore what farming for profit really means at a time when margins are under sustained pressure.

The lay of the land

From policy change to the environment, farmers have to constantly and adapt and change. How we communicate, run farming businesses and take on challenges will determine what the future of the industry looks like