Putting the emphasis on premium products

Premium is as much about clear communication around brand values as it is about exceptional quality.

clock • 3 min read
Putting the emphasis on premium products

Premium is as much about clear communication around brand values as it is about exceptional quality. Expert advice Today, premium means more than simply exceptional quality, say Ann Grier and Phia...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

 

2007 New Holland T6010

2007 New Holland T6010

VIEW ADVERT
£POA

Ex Demo New Holland TH7.32

Ex Demo New Holland TH7.32

VIEW ADVERT
£POA

New JCB 403 AGRI-PLUS Compact Wheeled Loader

New JCB 403 AGRI-PLUS Compact Wheeled Loader

VIEW ADVERT
£POA

More on Farm Life

Farmers hit out at Labour MP over 'unearned wealth' comments

Farmers hit out at Labour MP over 'unearned wealth' comments

Podcast causes fury as farmers take to social media to share their thoughts

clock 09 July 2025 • 2 min read
Tractors take to the road in record-breaking cancer drive

Tractors take to the road in record-breaking cancer drive

More than 190 Pink Ladies join 20-mile route to mark 21 years of fundraising

clock 08 July 2025 • 1 min read
Farmer confidence battered by climate change, says new report

Farmer confidence battered by climate change, says new report

Study reveals 80% of farmers have had productivity hit by extreme weather, while 75% reported experiencing financial losses

clock 08 July 2025 • 2 min read