The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

Event Details

Watch our latest webinar: Sell or sit tight? New crop grain price outlook

The latest Farmers Guardian webinar took place on May 12 at 6:30pm

clock • 2 min read
Watch our latest webinar: Sell or sit tight? New crop grain price outlook

About this webinar

The grain and oilseeds sector faced one of its most complex trading environments in years. From the ripple effects of the ongoing Middle East crisis to shifting global demand patterns and currency pressures, the signals farmers needed to read were multiplying — and the cost of getting grain selling decisions wrong had never been higher.

Hosted by Farmers Guardian in association with ODA UK, Alex and Sebastien cut through the noise to give UK farmers a clear-eyed view of where markets stood and what the months ahead may hold.

>> WATCH THE REPLAY <<

What was covered

  • The latest trends shaping UK grain and oilseeds markets — where prices were heading and why
  • How the Middle East situation was influencing global commodity flows and price volatility
  • The wider macroeconomic and geopolitical backdrop affecting UK farm-gate values
  • How farmers should be thinking about their grain selling strategies in response
  • Live Q&A with the panel

Panelists

Alex Black, deputy editor Farmers Guardian

Alex leads Farmers Guardian's market and trading coverage, bringing years of experience reporting on the issues that matter most to UK arable and mixed farmers.

Sebastien Mallet, chief executive, ODA UK

Sébastien is the founder of ODA UK, the independent grain market consultancy working with farmers and agri-businesses across the UK. He began his career in global commodity trading with Cargill and Louis Dreyfus, later moving into senior roles focused on strategy and risk management. Today, he works closely with growers and buyers to interpret global market drivers and support clear, confident grain marketing decisions.

This was a free, no-nonsense conversation between a trusted agricultural journalist and a grain market specialist. In under an hour, attendees gained a clearer picture of the forces shaping commodity prices and practical insight they could apply directly to their own selling decisions this season.

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Webinar in partnership with ODA UK

At ODA UK, we're a focused team with a broad reach, blending deep market expertise with a personal, farmer-focused approach. Our structure keeps us agile, while our experience ensures every client receives clear, independent guidance on grain marketing decisions. More than advisors, we're partners — always available, always informed, and always focused on helping you make confident, well-timed decisions. Behind ODA UK is a team of market specialists passionate about agriculture and committed to your success, working alongside your business to turn complex market signals into practical, actionable, and commercially relevant advice.

 

 

 

 

 

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