How a new threat to potatoes demands smarter risk management strategies

At a recent webinar, attendees were advised that managing risk both in the field and in the marketplace will be critical to safeguarding potato production in 2026

clock • 4 min read
How a new threat to potatoes demands smarter risk management strategies

Speaking at a GB Potatoes webinar held in March, GB Potatoes chair Alex Godfrey set out the scale of the challenge for UK growers. As a Lincolnshire grower himself, he said that risk was embedded in...

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