The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

Event Details

How a new threat to potatoes demands smarter risk management strategies

At a recent webinar, attendees were advised that managing risk both in the field and in the marketplace will be critical to safeguarding potato production in 2026

Ashleigh Ellwood
Head of Arable
clock • 4 min read
How a new threat to potatoes demands smarter risk management strategies

Speaking at a GB Potatoes webinar held in March, GB Potatoes chair Alex Godfrey set out the scale of the challenge for UK growers. As a Lincolnshire grower himself, he said that risk was embedded in...

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