The public is becoming increasingly frustrated with leading supermarkets stocking imported fruit and veg when the same produce is in season on UK farms, according to new research from Riverford
New survey reveals retailers such as Aldi, Lidl and Asda paying little heed to food origin requirements
Government says it wants to give farmers the recognition they deserve
More than 75,000 sign up to Riverford's #GetFairAboutFarming petition