'Misleading' supermarket labelling confusing shoppers who want to buy British

New survey reveals retailers such as Aldi, Lidl and Asda paying little heed to food origin requirements

clock • 3 min read
More than two thirds of shoppers want to buy British
Image:

More than two thirds of shoppers want to buy British

UK supermarkets have been accused of using ‘inconsistent and misleading food labelling' leaving consumers confused as to where their food comes from. According to a new survey from consumer magazine...

To continue reading this article...

Join Farmers Guardian

  • Farmers Guardian is the ultimate resource for farmers, providing unparalleled coverage of the key issues and trends affecting the agricultural industry.
  • Real-Time Updates: Get the latest news and analysis on what's happening in the agricultural sector right now. From market trends to technological advancements.
  • Expert Insights for Smart Decision Making: We provide in-depth articles and features designed to help you navigate the ever-changing agricultural landscape. From crop management techniques to livestock breeding strategies, our goal is to arm you with the tools you need for profitable farming.
  • Join the Farmers Guardian community today and unlock a world of knowledge and opportunities for your agricultural business. We are dedicated to supporting farmers like you, and our mission is to empower you with the information and resources needed to thrive.

Register now Become a member

 

Already a member?

Login

Portable Milking Machine

Portable Milking Machine

VIEW ADVERT
£POA

DAIRY CATTLE FOR SALE

DAIRY CATTLE FOR SALE

VIEW ADVERT
£POA

More on Farm Business

Long sugar campaign draws to a close

Long sugar campaign draws to a close

The 2023/24 sugar beet campaign was completed on April 19

Alex Black
clock 02 May 2024 • 2 min read
UK border checks launched amid concerns over food cost and biosecurity

UK border checks launched amid concerns over food cost and biosecurity

Defra insists post-Brexit checks will protect farmers

clock 30 April 2024 • 3 min read
RSPCA Assured announces further delay to hen welfare scheme

RSPCA Assured announces further delay to hen welfare scheme

The new proposals regarding veranda space and natural light will come into force from February 2025, despite continuing industry concerns

clock 30 April 2024 • 2 min read