'Misleading' supermarket labelling confusing shoppers who want to buy British

New survey reveals retailers such as Aldi, Lidl and Asda paying little heed to food origin requirements

clock • 3 min read
More than two thirds of shoppers want to buy British
Image:

More than two thirds of shoppers want to buy British

UK supermarkets have been accused of using ‘inconsistent and misleading food labelling' leaving consumers confused as to where their food comes from. According to a new survey from consumer magazine...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

 

More on Farm Business

The new SFI - what we know so far

The new SFI - what we know so far

Defra has promised a new leaner, simpler scheme which will work for more family farm businesses. Farmers Guardian takes a look at some key aspects

clock 24 January 2026 • 2 min read
Farming Matters: Clare Otridge – "In a volatile moment for UK agriculture, clarity is a form of resilience"

Farming Matters: Clare Otridge – "In a volatile moment for UK agriculture, clarity is a form of resilience"

This week's opinion from throughout the world of agriculture: Clare Otridge, farmer and director of Grounded Research

Clare Otridge
clock 24 January 2026 • 4 min read
Rumours of protest contract changes 'unequivocally false', McCain Foods says

Rumours of protest contract changes 'unequivocally false', McCain Foods says

The potato company, which works with over 250 UK growers and is one of the largest buyers of British potatoes, has refuted claims of changing contracts to stop farmers from holding protests and demonstrations at supermarket depots

Chris Brayford
clock 21 January 2026 • 1 min read