The new scheme, fronted by farmer and conservationist Jimmy Doherty, will help British businesses producing local products find new customers and create new sales opportunities by utilising TikTok Shop's unique 'discovery commerce' model
Series two of Jimmy and Shivi's Farmhouse Breakfast returns on Easter Saturday. Jimmy and Shivi answer questions on what to expect ahead of the new series
Riverford campaigner and farmer Guy Singh-Waston said the issue of food labelling has 'masked' the harsh realities British family farms face in the supply chain