Jimmy Doherty

A raft of famous faces as well as more than 5,000 people write to their MPs in support of Riverford's #GetFairAboutFarming

The new scheme, fronted by farmer and conservationist Jimmy Doherty, will help British businesses producing local products find new customers and create new sales opportunities by utilising TikTok Shop's unique 'discovery commerce' model

Riverford campaigner and farmer Guy Singh-Waston said the issue of food labelling has 'masked' the harsh realities British family farms face in the supply chain