How do you ensure a diversification is successful and a wise investment? Michael Mack, specialist farm diversification adviser at The Rural Consultant, offers advice.
Premium is as much about clear communication around brand values as it is about exceptional quality.
‘Uncertainty’ has been on the lips of every farming business, bank and adviser for the last three-and-a-half years and things are unlikely to get much clearer for a while in terms of trade, standards and financial support.