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NFU Mutual is the UK’s leading rural insurer, providing general insurance and financial planning services through its network of local agency offices in towns and villages across the UK.

Diversification
view all
Bringing your plans for diversification to life

Bringing your plans for diversification to life

clock 20 October 2022 • 3 min read
Case Study: Identifying opportunities boosts hospitality venture

Case Study: Identifying opportunities boosts hospitality venture

Barbara Smith’s grandparents first came to their c.40 hectare Northamptonshire farm in 1924. Over time, it has been gradually added to, with a further 162 hectare.

clock 19 October 2022 • 3 min read
Case Study: Raising a glass to the farm's future

Case Study: Raising a glass to the farm's future

Running a farm and setting up a new venture at the same time is not without its challenges, but it’s an option an increasing number of UK farmers are exploring. In this article, Chris Walsh, NFU Mutual’s Farm Insurance Specialist, explores some initial considerations around farm diversification.

clock 19 October 2022 • 3 min read
Diversification: an expert's view

Diversification: an expert's view

Chris Walsh, Farm Insurance Specialist at NFU Mutual, explains why, with so much uncertainty and increasing financial pressure, there has never been a more important time to explore diversification opportunities.

clock 18 October 2022 • 1 min read
How and when to get started

How and when to get started

Running a farm and setting up a new venture at the same time is not without its challenges, but it’s an option an increasing number of UK farmers are exploring. In this article, Chris Walsh, NFU Mutual’s Farm Insurance Specialist, explores some initial considerations around farm diversification.

clock 19 October 2022 • 3 min read
Promoting your farm diversification

Promoting your farm diversification

There’s no doubt that consumers are becoming increasingly passionate about supporting local businesses and maintaining a sense of community. What’s more, shopping locally also reduces our carbon footprint. The trend for traceable, quality, local produce continues to grow and it’s worth considering how you can utilise this movement to benefit the promotion of your diversification venture.

clock 20 October 2022 • 2 min read
Putting safety first
Farm Life

Putting safety first

As we’ve seen today, making your farm a safer place to work and live doesn’t have to cost a fortune. In an industry that, this year, recorded almost double the number of fatal injuries, we can all agree that it has never been more important to rethink risk and put safety first.

clock 30 July 2021 • 1 min read
Rural Crime: Protecting your farm diversification

Rural Crime: Protecting your farm diversification

Following recent research by NFU Mutual on the impact of rural crime, farmers can help safeguard their businesses by actioning the advice below from Rural Affairs Specialist, Rebecca Davidson.

clock 20 October 2022 • 1 min read
Staying safe on your farm

Staying safe on your farm

Risk management is an essential part of running any farm. However, when you diversify, the added risks that arise from your new venture are likely to be completely new to you.

clock 20 October 2022 • 2 min read
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Sponsor

NFU Mutual has become part of the fabric of rural life and remains committed to serving the needs of its members nationwide. NFU Mutual is proud to support Britain’s farmers, including diversified farms, and has the expertise and products to support you on your diversification journey. What's more, NFU Mutual delivers more than simply insurance; making farming safer, supporting rural communities, and tackling rural crime are just some of the ways they give back.

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