Jeremy Clarkson is set to 'grow a Jaguar' in a new Clarkson's Farm standalone special
Jeremy Clarkson certainly knows a thing or two about diversification. Not only has the acquisition of Diddly Squat farm near Chipping Norton spawned an award-winning TV show, a farm shop, a brewery, a choir and a pub where a table must be booked months in advance, it is now going to turn into manufacturing hub as Mr Clarkson attempts to build a Jaguar using materials produced on his farm.
Standalone special
The new Prime Video standalone show, Jeremy Grows a Car: A Clarkson's Farm Special, is set to be aired next spring and gives the presenter the opportunity to indulge in two of his passions - farming and motoring. Amazon has also confirmed Clarkson's Farm Series Six is also scheduled for 2027.
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The starting point is a Jaguar F-Type V6S, a car Mr Clarkson regards as a sweet spot between old-fashioned driving enjoyment and modern usability. Rather than simply restoring it, however, he plans to rebuild and redesign it using as much farm-produced material as possible.
That includes leather from Diddly Squat livestock and wool for the carpets.
Flax in the frame
But in a slight twist, Mr Clarkson intends to grow flax fibre and turn it into a composite material that can be used in the car's bodywork. The material is being explored as a sustainable alternative to carbon fibre, potentially giving a familiar agricultural crop a very different end market.
Mr Clarkson may have teased the new special when he appeared at the Royal Television Society Convention last month, where he said anything he did after Clarkson's Farm would have to be ‘hugely ambitious'.
He will have help from one of Britain's best-known automotive designers, Ian Callum, who designed the original F-Type as well as the Aston Martin Vanquish. Mr Callum will work with Mr Clarkson on the redesigned Jaguar, which is intended to combine British style, luxury and performance.
Of course, this being Jeremy Clarkson, the project is unlikely to be a textbook lesson in agricultural diversification or high-end car production.
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