The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

Event Details

McCains 'Peel or No Peel' gameshow highlights the importance of regenerative agriculture

The game-show-style video will see influencers compete for a plate of chips in a head-to-head battle testing their regenerative farming knowledge

Mia Willemsen
News and business reporter
clock • 1 min read
McCains 'Peel or No Peel' gameshow highlights the importance of regenerative agriculture

McCain is going live today (‘Fryday' April 24) with a new creative project designed to build consumer understanding of regeneratively grown potatoes. Titled Peel or No Peel, the game‑show‑style...

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