Christmas 2025 saw a boost for butter and lamb takeover turkey

Grocery sales reached a record £13.8bn this Christmas, with shoppers spending on average £476 at supermarkets during the festive month. AHDB’s latest insights reveal surprising winners in festive meat and dairy trends

Mia Willemsen
News and business reporter
clock • 2 min read
Christmas 2025 saw a boost for butter and lamb takeover turkey

Despite nearly half of consumers claiming they were planning to cut back on overall Christmas spending, AHDB insights show that food remained a ‘protected spend' in the eyes of consumers, alongside children's...

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