Consumer confidence in British farming hits record high, says new study

AHDB report shows significant rise in positive sentiment for cereals, dairy, beef and poultry

Jane Thynne
Head of News and Business
clock • 2 min read
AHDB study says consumer confidence in farming has hit a seven-year high
Image:

AHDB study says consumer confidence in farming has hit a seven-year high

Consumer confidence in British farming has reached a record high, according to a new study. Findings from the AHDB trust study, in collaboration with Blue Marble Research, British shoppers are more...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

 

More on Farm Business

Welsh farmers warned 'no room for complacency' over bluetongue

Welsh farmers warned 'no room for complacency' over bluetongue

With 13 confirmed bluetongue cases in Wales, NFU Cymru has stressed the importance of vaccination and early reporting to control the spread of the virus

Rachael Brown
clock 19 August 2026 • 3 min read
Bluetongue warning to Welsh farmers

Bluetongue warning to Welsh farmers

AHDB have organised a meeting for farmers at Carmarthen Livestock Mart on August 27 to find out the latest information and guidance.

Rachael Brown
clock 18 August 2026 • 3 min read
Rural businesses call for long-term strategy after PM's £65m 'knee jerk' visit

Rural businesses call for long-term strategy after PM's £65m 'knee jerk' visit

Prime Minister Andy Burnham's visit to the Southwest has shone a light on the issues facing many rural businesses, but some have criticised his ‘knee jerk’ reaction of a £65m funding announcement and have called for a more long-term strategy to help them grow

Olivia Midgley
clock 17 August 2026 • 3 min read