Sainsbury's announces £61m partnership to enhance supply of UK-produced pork in stores

The retailer announced a 10-year deal with Cranswick to deliver a new standard for animal welfare across its pork products with the hope of providing farmers with confidence and assurance to invest in the future

Chris Brayford
clock • 3 min read
Rhian Bartlett, chief commercial officer at Sainsbury's, said:"There is an ever-evolving relationship between retailers, farmers, and processors but we hope this news serves as a good example of what is possible when people come together in the food system."
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Rhian Bartlett, chief commercial officer at Sainsbury's, said:"There is an ever-evolving relationship between retailers, farmers, and processors but we hope this news serves as a good example of what is possible when people come together in the food system."

A supermarket chain has signed a 10-year partnership with a pig and poultry producer to set new standards in pig welfare and to help build a more 'resilient' UK farming sector. Animal welfare On Thursday...

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