The UK's Premier Agricultural Machinery and Technology Show

20–21 January 2027, NEC, Birmingham

Event Details

AHDB 'cannot be a passenger', says chief executive

Better communication and delivering value to its levy payers is a key target for new AHDB chief executive Graham Wilkinson

Rachael Brown
Chief Reporter
clock • 4 min read
AHDB 'cannot be a passenger', says chief executive

Delivering value to levy payers is ‘front and centre', with AHDB also needing to communicate its work better, particularly when it comes to environmental research. AHDB That was the message from AHDB...

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