Meat and dairy trump animal-free alternatives during Veganuary

AHDB said animal-free products were less of a hit with consumers in January

clock • 2 min read
AHDB said meat and dairy outperformed vegan alternatives in January
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AHDB said meat and dairy outperformed vegan alternatives in January

Tom Price, AHDB retail and consumer insight analyst, said food trends during 'Veganuary' - a campaign to promote a vegan lifestyle during January - are changing, with greater opportunities for red meat...

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