Farm Profile: Farm on urban fringe aiming to build bridge with consumers

With the media spotlight on farming like never before, and the cost of living crisis driving consumers to consider their spend on food, James Florey and his family believe events such as Leaf’s Open Farm Sunday are vital to build connections with the public. He tells Farmers Guardian why Churchills Farm, West Oxfordshire, will be opening its gates on June 11 and what his team has in store for visitors.

Emily Ashworth
Digital Editor
clock • 8 min read
Farm Profile: Farm on urban fringe aiming to build bridge with consumers

With the media spotlight on farming like never before, and the cost of living crisis driving consumers to consider their spend on food, James Florey and his family believe events such as Leafs Open Farm...

To continue reading...

Already a member? Login for full access.

Login

New to Farmers Guardian? Register for 1 free article per week or become a member for unlimited access to essential farming news and insights.

article-img-580x358

 

More on Farm Life

Farming Matters: "In a densely populated and uncertain world, domestic food supply remains a critical priority"

Farming Matters: "In a densely populated and uncertain world, domestic food supply remains a critical priority"

Stephen Ramsden, a fourth-generation farm estate owner from North Yorkshire highlights the challenges and dilemmas faced by rural landowners

clock 04 July 2026 • 4 min read
Wallace Currie: "Agroecology has been quietly embedded within island life for generations"

Wallace Currie: "Agroecology has been quietly embedded within island life for generations"

Rural podcaster Wallace Currie recounts the journey he took around his home island the Isle of Arran for a new podcast series focusing on agroecology

clock 03 July 2026 • 6 min read
Hawkstone Farmers' Choir to perform live at this year's British Farming Awards

Hawkstone Farmers' Choir to perform live at this year's British Farming Awards

The choir won Britain's Got Talent in May, but will put on a special performance at this year's British Farming Awards

Emily Ashworth
clock 03 July 2026 • 1 min read