Clarkson's Farm becomes Amazon's most watched show

The second series of Clarkson’s Farm has become Amazon Prime’s most-watched show, it has been revealed.

clock • 2 min read
Clarkson's Farm becomes Amazon's most watched show

The second series of Clarkson’s Farm has become Amazon Prime’s most-watched show, it has been revealed.

According to audience measurement service BARB, the programme, which follows the adventures and misadventures of ‘accidental’ farmer and broadcaster Jeremy Clarkson on his Cotswold-based Diddly Squat farm, scored an audience of 4.3 million viewers for its first episode which was shown on February 10.

The success of the show comes after the streaming platform was rumoured to be rethinking its arrangement with Mr Clarkson following his comments regarding the Duchess of Sussex.

However, the former Top Gear presenter has now confirmed that season three is going into production and will be broadcast in 2024.

Mr Clarkson has won praise from farmers all across the UK for the honest portrayal of agricultural life. Speaking to journalists at NFU Conference last week, union president Minette Batters thanked Mr Clarkson for highlighting the issue of bovine TB and declared: “I love Jeremy Clarkson”.

The problem of bTB has been a prominent theme of this series and led to concerned viewer Rebecca Poole launching a crowd-funding campaign to support dairy farmer Emma Ledbury who was featured discussing a devastating bTB outbreak on her farm with Mr Clarkson.

Speaking this week on Channel 4 show Steph’s Packed Lunch, Ms Ledbury told presenter Steph McGovern that she was in ‘total shock’ after fans raised more than £34,000 to help her business survive.

She said: “It was a real shock. We found out this lovely lady called Beccie, that we’d never met before, a total stranger, had set up a GoFundMe page through seeing my story on Clarkson’s Farm. 

“It is really lovely, a total shock. I was literally on telly for 30 seconds, so never expected any sort of support in this way, it’s just really lovely of everybody that’s donated.”

During the episode Ms Ledbury, whose produce supplies the popular Diddly Squat Farm Shop, can be seen telling Mr Clarkson that half of her milking herd, 60 cows, had been wiped out by bTB.

Ms Ledbury told Ms McGovern: “It is just devastating to lose your cows when you have spent so long, rearing them and getting them to be as healthy as possible, through no control of your own. It is really depressing. Mentally you just do not get over it, you cannot get over losing so many cows.

She added: “TB is a huge issue within the country. We are one of thousands and thousands of farms that are dealing with TB, who are losing tens of thousands of cows every year.”

Ms Ledbury said that the money raised will be shared with agricultural charity RABI, adding: “It is really important that we can share the money because we could spend it quite easily here, but there is a bigger picture and it is really important to get that message across that something needs to be done in order to support these farmers.”

WATER ABSTRACTION LICENCES FOR SALE

WATER ABSTRACTION LICENCES FOR SALE

VIEW ADVERT
£POA

BNG National Habitat Bank Creation & Unit Sales

BNG National Habitat Bank Creation & Unit

VIEW ADVERT
£POA

Lantra Strong Skills, Safer Farms

Lantra Strong Skills, Safer Farms

VIEW ADVERT
£POA

More on Farm Life

In Your Field – Alan Carter: "I don't pretend to know everything about cows, but I know the type I would like to go through a parlour"

In Your Field – Alan Carter: "I don't pretend to know everything about cows, but I know the type I would like to go through a parlour"

Alan Carter farms in partnership with his parents, Paul and Christine, on a 162-hectare (400-acre), 400-cow dairy unit at Constantine, Cornwall, supplying Saputo

Farmers Guardian
clock 08 June 2025 • 3 min read
OPINION: We have protested and fought for change, but it has fallen on deaf ears - #farm24 is our chance to unite

OPINION: We have protested and fought for change, but it has fallen on deaf ears - #farm24 is our chance to unite

Online editor Emily Ashworth on the importance of this year's 24 Hours in Farming (#farm24) campaign

clock 06 June 2025 • 1 min read
#farm24 is back and it is time to show the nation that farming is a crucial part of everybody's lives

#farm24 is back and it is time to show the nation that farming is a crucial part of everybody's lives

With so much change, uncertainty and apprehension in the industry, some positivity is exactly what agriculture needs right now, and farming’s biggest digital event, 24 Hours in Farming, can provide just that

clock 06 June 2025 • 3 min read